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Brandon Norris

Marketing Director

Picture this: you just bought a brand new TV with top-of-the-line resolution and want to mount it to your wall. After mounting the TV and connecting your streaming device, cable box, video game system, etc., you sit back and notice a glaring issue—so many wires!

Well, if LG has anything to say about it, cumbersome wires on your TV will soon become a thing of the past. At this year’s CES conference, LG attracted crowds with its new wireless OLED TV. You read that right; this TV is completely wireless without even a power cord to worry about! Not only is LG’s new TV completely wireless, at 97 inches it is also the largest OLED TV in the world with the best resolution possible.

So how is LG doing it? Here is a description of the company’s setup at CES 2023 from CNET’s David Katzmaier:

“Across the room from the TV sat the wireless transmitter box. On the back of the box were standard HDMI plugs and a handful of other connections, and one HDMI cable ran to a Blu-ray player. The image on the screen was from a Blu-ray disc, sent wirelessly — and flawlessly, to my eye — from the box to the TV. The top of the box can be rotated to aim an internal antenna at the television.”

According to LG, the “Zero Connect” transmitter box can be located up to 30 feet away from the TV, giving consumers newfound freedom when arranging where they place the TV. While wireless TVs have been manufactured in the past, success has been limited. LG credits the success of its new wireless tv to this refined Zero Connect technology which can produce real-time video and audio transmission at up to 4K 120Hz. The TV itself is powered by lithium-ion batteries that provide 6-hours of viewing per day for a full month before requiring a recharge.

According to the LG Newsroom, “LG’s wireless solution leverages state-of-the-art technologies to provide reliable video and audio transmission to the M3’s self-lit OLED screen, allowing users to enjoy content at 4K 120Hz and clear, crisp sound without interruption or degradation of quality. To ensure the seamless transfer of data from the box to the TV, the company developed an algorithm that instantly identifies the optimal transmission path. The algorithm also helps to minimize transmission errors or disruptions as it can recognize changes in the immediate environment – such as people or pets moving around the room – and switch paths accordingly.”

We are living in an exciting time of connectivity, and it is very exciting to see companies like LG lead the way ss the world continues to cut the cord with its connected devices.


As Marketing Director, Brandon is responsible for the strategy, development, and execution of all Ofinno marketing activities. Brandon joined Ofinno in 2021 and is dedicated to growing the Ofinno brand as one of the world’s leading R&D labs in 5G,6G, IEEE 802.11, and video compression technologies. Prior to joining Ofinno, Brandon worked as a Marketing Program Manager at DLT Solutions, a leading government IT solutions aggregator and wholly owned subsidiary of TD Synnex.

Brandon graduated from James Madison University with a degree in Public Relations and enjoys spending his free time exploring local breweries with his wife and daughter.