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Advanced Media Lab

Researching Cutting-Edge Compression Technologies for 2D and 3D Content

Ofinno’s technology experts are actively developing standardized compression technologies for 2D video, point clouds, 3D mesh, and more.

In today’s digital landscape, the lion’s share of available bandwidth is indisputably consumed by video applications. As the demand for data continues its relentless ascent—escalated by the ever-growing desire for higher definition, higher dynamic range, and enhanced immersive realms of virtual, augmented, and mixed realities—Ofinno’s Advanced Media Lab is developing media compression technologies for more efficient storage and distribution of content to provide improved user experiences.

At the Forefront of Emerging Media Standards

The Moving Picture Experts Group (MPEG) develops industry standards for digital audio, video, and 3D graphics coding that serve as the conduit for seamless communication and global dissemination of information across users, devices, and international borders.

Ofinno’s team of multimedia technology experts play a pivotal role in shaping these industry standards—with a strong presence in MPEG working groups focused on 2D video, point cloud compression, 3D mesh compression, and the next generation of immersive media.

“For applications that involve dynamic point clouds, a greater amount of bandwidth is needed to acquire smooth visualization. Within this context, the development of efficient compression methods and technologies, considering various application constraints, has become a crucial challenge.”

Chao Cao, PhD
Mesh Compression Expert

Immersive Media Innovation Inside the Lab: Spotlight on 6-DoF

A 3D world provides viewers with Three Degrees of Freedom (3-DoF), where a person can move around by turning in different directions: looking left and right, up and down, and tilting their head. But, they can’t move from the spot they are standing; they are restricted to experiencing the 3D world from one place. These virtual environments are actively being used in a wide range of industries such as healthcare, automotive, architecture, construction, the military—and yes, video game entertainment.

Inside the Lab, we are working on Six Degrees of Freedom (6-DoF) technologies that will liberate users from being affixed to one spot. In the years ahead, you will be able to move around the virtual world by going forward and backward, side to side, and up and down—seamlessly moving within the 3D scene in all directions to fully engage in an immersive experience.

Meet Ofinno’s Media Coding Experts


6G Innovation Lab


Next Generation Wi-Fi